QR codes? If you haven’t heard of them, seen the image to the left or scanned via a reader application (usually on your smart phone) they will usually take you to a video or web page.
They have been used in Japan for over a decade (invented by a Toyota subsidiary, Densu Wave), and now the rest of the world is catching up.
Why not just have the URL and let people hand key it in on their cell phones? WHAT? Madness!
Seriously, you can’t fight technology so make the best of it.
QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and
their ease of use makes them practical for small businesses, individuals, or any sized company.
When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.
So don’t be afraid of these harmless squares, they’re usually quite fun. Next time you see one, weather it be on a menu, poster or in the mail use your barcode reader app on your smart phone and scan away!
