The Ink Trail: Home

The Power of Colors!

by Kadi on January 23, 2012

Have you ever noticed that your mood might change when you are surrounded by a certain color?  Well your body subconsciously absorbs and reacts to the colors around you. Find out below exactly what colors you should be surrounding yourself with, the ones to avoid, and what color your next logo should be.

Green: Workers in green environments have fewer stomach aches.

• Health

• Tranquility

• Money

• Nature

Pink: “Drunk tank pink” is a color used in prisons to initially calm inmates.

• Calming

• Love

• Romance

White: Great for creating the illusion of space.

• Purity

• Innocence

• Empty

• Spacious

Purple: Many Kings wore purple robes.

• Royalty

• Wealth

• Success

• Wisdom

Orange: Used to draw attention: Signage

• Excitement

• Enthusiasm

• Warmth

• Caution

Brown: Brings you to earth and the environment.

• Reliability

• Boredom

• Practicality

• Earth

Black: Ancient Egyptians believed that is symbolized life and rebirth.

• Evil

• Death

• Mourning

• Slimming

 

 

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QR What?

by Kadi on November 3, 2011

QR codes? If you haven’t heard of them, seen the image to the left or scanned via a reader application (usually on your smart phone) they will usually take you to a video or web page.

They have been used in Japan for over a decade (invented by a Toyota subsidiary, Densu Wave), and now the rest of the world is catching up.

Why not just have the URL and let people hand key it in on their cell phones? WHAT? Madness!

Seriously, you can’t fight technology so make the best of it.

QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and

their ease of use makes them practical for small businesses,  individuals, or any sized company.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

So don’t be afraid of these harmless squares, they’re usually quite fun. Next time you see one, weather it be on a menu, poster or in the mail use your barcode reader app on your smart phone and scan away!

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The Marketing Silver Bullet: REVEALED!

August 24, 2011

For centuries, man has searched for the meaning of life, the fountain of youth and of course, the Silver Bullet to Marketing. The first two are easy.  The fountain of youth is available to everyone who adopts a lifestyle of good diet and exercise, and the meaning of life can be boiled down into one [...]

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16 Ink Spot Splatter Brushes – Photoshop

August 22, 2011

    One important resource for designers are Photoshop brushes. Brushes not only contribute in sparkling your designs, but they also save a lot of time to come up with some of our desired effects as opposed to having to recreate these effects from scratch. I’ve created 16 Spatters Brushes for the readers of the [...]

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Beyond Marketing: Winning Business the New Fashion Way

August 5, 2011

You’ve done it all!  You’ve created excellent products and services, have launched a fully optimized website that competitors drool over, created successful ads, brochures and armed your team with dazzling sales collateral.  You are a star in your local community and have even become a social media wizard. The phones are ringing and prospects are [...]

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SERPS Up! 15 tips for SEO beginners

July 12, 2011

In the brutally competitive environment of the World Wide Web, it all boils down to  SERPS (Search Engine Results Placements). Simply stated, when a random person surfing the net, types in a specific key word or phrase (that relates to your website) into a major search engine such as Google, Yahoo or Bing, you would [...]

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Time saving keyboard tips for you, the designer!

May 25, 2011

Do you find yourself trying to save time when it comes to your projects, or in general when you are on the computer. Well have no fear, shortcuts are here! Have you ever watched a designer or a tech savvy person on the computer, you might notice that they try and avoid the mouse as [...]

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Four Twitter Tools for Twittering Fools

April 27, 2011

If you haven’t discovered the power of Twitter for driving traffic to your websites and blogs, maybe now is the time to take the plunge.  And even if you are a Twittering Fool (that’s a compliment), there may a trick or two here for you, too. For this blog post, I want to keep it [...]

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